GHFFA Annual Meeting 2021: Buttergate & Lessons Learned when Communicating with Consumers

Tuesday, May 4, 2021

Join the Golden Horseshoe Food and Farming Alliance for our Annual Meeting on Tuesday, May 25, 2021, at 1 p.m. EDT!

JoAnn McArthur of Nourish Marketing will join us to examine the lessons learned around messaging through the example of “Buttergate.” Has Buttergate done lasting damage to the wholesome image of butter? What could have been done differently when communicating to consumers? Who should have been crafting the messages?

JoAnn will discuss current consumer trends and how agricultural producers can increase consumer trust and confidence in Ontario food products.

Our annual meeting will follow after the presentation.

Register to join us on Eventbrite here.